Category:
Web Design
Project Name:
Redroot
Duration:
6 weeks
I designed the brand and user interface (UI) for Redroot.ai, an AI marketing platform specializing in AI-powered SEO services. The objective was to launch their online presence with a clear, trustworthy interface designed to build credibility and attract clients.
(MY APPROACAH)
The design approach focused on simplifying a complex service. This involved creating a trustworthy brand and a "unified platform" UI that allows users to easily deploy agents, monitor them in a "Cockpit," and manage exceptions with "Human-in-the-loop" processes.
(VISION & INNOVATION)
The design vision is to make advanced AI automation feel simple and accessible. It aims to empower teams by automating routine work, freeing human employees to focus on strategic initiatives and fundamentally enhancing operational excellence.
(CHALLENGES)
The primary challenge was demystifying complex AI for non-technical business users. The UI needed to make managing a "Digital Coworker" feel intuitive, while the brand had to build trust and stand out from generalized automation tools.
(PROBLEMS)
(USER-CENTRIC DESIGN)
(USER NEEDS)
